 ReadyWebWare Internet Applications
are designed to help make dramatic increases in both radio advertising sales revenue and the number
of radio advertisers for commercial radio broadcasters. The videos described below demonstrate a compelling way for radio groups to invigorate
an indifferent marketplace and instill a new energy into a lackadaisical advertising sales department.
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Title:
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Overview - Radio Marketing System
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Length:
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7 minutes 51 seconds
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Audience:
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Radio Group Owners / Managers
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Description: Provides an overview of how, at no cost, a radio group
can attract new advertisers, increase conventional advertising revenue and tie in merchants
using a ReadyWebWare community web site profit center exclusive to the group's target market.
Generally explains how the Radio Marketing System works. In addition to increasing conventional
radio advertising revenue, this video also explains how the radio group can add a new source
of revenue from the Internet. Covers the three different types of Classified Ads and how they
can be used to increase conventional radio advertising revenue. Introduces two of the supporting
features used to attract web site traffic and build revenue, including Local Dining and
Local Sports. Covers the roles for each of the marketing partners and provides examples
of professionally produced jingles promoting a couple of community web sites. Provides contact
information for marketplace partnering inquires.
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Title:
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Comprehensive View - Radio Marketing System
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Length:
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21 minutes 50 seconds
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Audience:
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Radio Group Owners / Managers
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Description: Provides more detail
about the ReadyWebWare Radio Marketing System. In addition
to Local Dining and Local Sports, this video introduces other features
used to attract more listeners to your stations and more
advertising revenue for your radio group. Other features include:
Local Public Blogs, Local Private Blogs and Local Talk Show Host
Blogs; Local Articles; Local Polling Utilities; Local Church
Listings; Local Gasoline Prices; Local Movie Listings;
and Local Weather. We suggest watching this video after viewing
the Overview.
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Title:
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Coupon Marketing Feature - Radio Marketing System
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Length:
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9 minutes 24 seconds
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Audience:
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Radio Advertising Sales / Account Marketing Executives
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Description: Introduces ReadyWebWare's
Coupon Marketing System to sales staff and how it can bring
in new radio advertisers. Explains why radio has a huge advantage
over conventional coupon publishers. Shows how coupons
can be displayed on radio station web sites. Illustrates selling
strategies and how to find new radio advertisers using the online
coupon feature included in the Radio Marketing System.
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Title:
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Coupon Marketing Sales Tool - Radio Marketing System
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Length:
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7 minutes 36 seconds
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Audience:
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Merchants (Advertising Accounts)
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Description: Designed to
help Radio Account Executives understand how providing coupons
on the partnered community web site and advertising them in radio commercials
can be a powerful advertising campaign for local merchants.
As an additional sales tool, Radio Account Executives can refer prospective merchants
to this video located on the "Place Ad" page on the partnered web site for your marketplace.
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Title:
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Display Ads - Radio Marketing System
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Length:
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4 minutes 3 seconds
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Audience:
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Merchants (Advertising Accounts)
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Description: Designed to
show Merchants how they can place colorful Display Ads along
the sidebars of the partnered community web site. This video explains further how Display Ads appear
randomly, and as an option, at every click on feature pages to allow for target marketing.
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