Marketing Power for Broadcasters

ReadyWebWare Internet Applications are designed to help make dramatic increases in both radio advertising sales revenue and the number of radio advertisers for commercial radio broadcasters.   The videos described below demonstrate a compelling way for radio groups to invigorate an indifferent marketplace and instill a new energy into a lackadaisical advertising sales department.
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Title:
Overview - Radio Marketing System    View
Length:
7 minutes 51 seconds
Audience:
Radio Group Owners / Managers
Description: Provides an overview of how, at no cost, a radio group can attract new advertisers, increase conventional advertising revenue and tie in merchants using a ReadyWebWare community web site profit center exclusive to the group's target market. Generally explains how the Radio Marketing System works. In addition to increasing conventional radio advertising revenue, this video also explains how the radio group can add a new source of revenue from the Internet. Covers the three different types of Classified Ads and how they can be used to increase conventional radio advertising revenue. Introduces two of the supporting features used to attract web site traffic and build revenue, including Local Dining and Local Sports. Covers the roles for each of the marketing partners and provides examples of professionally produced jingles promoting a couple of community web sites. Provides contact information for marketplace partnering inquires.
Title:
Comprehensive View - Radio Marketing System    View
Length:
21 minutes 50 seconds
Audience:
Radio Group Owners / Managers
Description: Provides more detail about the ReadyWebWare Radio Marketing System. In addition to Local Dining and Local Sports, this video introduces other features used to attract more listeners to your stations and more advertising revenue for your radio group. Other features include: Local Public Blogs, Local Private Blogs and Local Talk Show Host Blogs; Local Articles; Local Polling Utilities; Local Church Listings; Local Gasoline Prices; Local Movie Listings; and Local Weather. We suggest watching this video after viewing the Overview.
Title:
Coupon Marketing Feature - Radio Marketing System    View
Length:
9 minutes 24 seconds
Audience:
Radio Advertising Sales / Account Marketing Executives
Description: Introduces ReadyWebWare's Coupon Marketing System to sales staff and how it can bring in new radio advertisers. Explains why radio has a huge advantage over conventional coupon publishers. Shows how coupons can be displayed on radio station web sites. Illustrates selling strategies and how to find new radio advertisers using the online coupon feature included in the Radio Marketing System.
Title:
Coupon Marketing Sales Tool - Radio Marketing System    View
Length:
7 minutes 36 seconds
Audience:
Merchants (Advertising Accounts)
Description: Designed to help Radio Account Executives understand how providing coupons on the partnered community web site and advertising them in radio commercials can be a powerful advertising campaign for local merchants. As an additional sales tool, Radio Account Executives can refer prospective merchants to this video located on the "Place Ad" page on the partnered web site for your marketplace.
Title:
Display Ads - Radio Marketing System    View
Length:
4 minutes 3 seconds
Audience:
Merchants (Advertising Accounts)
Description: Designed to show Merchants how they can place colorful Display Ads along the sidebars of the partnered community web site. This video explains further how Display Ads appear randomly, and as an option, at every click on feature pages to allow for target marketing.
Buyers' Edge / ReadyWebWare Phone: 850-276-6252    Click Here to E-Mail a Question